‘We stuffed a lot of things up’: Sportsbet CEO slams his company’s past advertising campaigns

<p>Barni Evans laments being involved in an advertising ‘arms race’ and says company did not do enough to stop integrity threats to major sports</p><ul><li><a href="https://www.theguardian.com/australia-news/live/2025/mar/12/australia-news-live-beach-erosion-election-labor-coalition-poll-anthony-albanese-peter-dutton-ntwnfb">Follow our Australia news live blog for latest updates</a></li><li>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></li></ul><p>Australia’s largest online gambling company has conceded it failed to properly understand its responsibility to prevent financial crime and did not do enough to stop serious integrity threats to major sporting codes.</p><p>The Sportsbet chief executive, Barni Evans, told an industry conference in Sydney on Wednesday that the company “forgot to do some grownup things” and “stuffed a lot of things up”, including its involvement in an advertising “arms race”.</p><p><strong><a href="https://www.theguardian.com/email-newsletters?CMP=copyembed">Sign up for Guardian Australia’s breaking news email</a></strong></p> <a href="https://www.theguardian.com/australia-news/2025/mar/12/sportsbet-ceo-advertising-campaigns-ntwnfb">Continue reading...</a>