Nike is trying to sell you ‘mind-body’ shoes

Nike’s new “neuroscience-based footwear” is designed to activate an athlete’s brain before and after a big game. The two shoes, a mule (the $95 Mind 001) and a lace-up sneaker (the $145 Mind 002), feature a distinctive array of 22 orange foam nodes embedded in each sole. Nike says the nodes each move up and […]