AI search is starting to kill Google’s ‘ten blue l... The Verge

AI search is starting to kill Google’s ‘ten blue links’

Source: The Verge | Published: March 17, 2025, 10:30 p.m.

After decades of relying on Google’s ten blue links to find everything from travel tips to jeans, consumers are quickly adapting to a completely new format: AI chatbots that do the searching for them. According to new research from Adobe, AI search has become a significant traffic channel for retailers. The company analyzed “more than […]
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