Group asks influencers and popular figures to help party’s backbenchers engage audiences and challenge narratives

Confidence in the government will not improve unless they get their faces and ideas on online media platforms including YouTube, a group of Labour MPs has warned colleagues.

The Labour Growth Group of about 110 MPs is working with leading podcasters and popular figures to help Labour backbenchers become influencers in their own right, amid concerns toxic narratives about the party’s agenda, its politicians and its policies are going unchallenged.