Guzman y Gomez struggling to break into US market despite offering bigger burritos

<p>‘US sales aren’t growing as fast as we’d like … it takes time,’ founder says, while analyst notes target market ‘not exactly short of Mexican food options’</p><ul><li><a href="https://www.theguardian.com/australia-news/live/2025/feb/21/australia-news-live-rba-michele-bullock-interest-rates-cost-of-living-election-anthony-albanese-peter-dutton-ntwnfb">Follow our Australia news live blog for latest updates</a></li><li>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></li></ul><p>Mexican-themed chain Guzman y Gomez has reported bumper profits since it began trading on the Australian stock exchange but is struggling to expand in the US despite offering Americans bigger burritos.</p><p>The fast food chain has opened 16 new stores in Australia since July but a push to break into the competitive US market with four stores in Chicago has not fared as well. Guzman y Gomez reported on Friday that its US six-month sales had decreased by 12.7% to $4.9m.</p><p><strong><a href="https://www.theguardian.com/email-newsletters?CMP=copyembed">Sign up for Guardian Australia’s breaking news email</a></strong></p> <a href="https://www.theguardian.com/australia-news/2025/feb/21/guzman-y-gomez-struggling-us-market-chicago-sales">Continue reading...</a>