Lyft launches ‘Lyft Silver’ for older riders, with simpler app and more accessible vehicles

Lyft said it plans to a new senior citizen-focused product called “Lyft Silver” that includes more accessible vehicles and customer service support staffed with actual human employees. Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ridehailing more accessible to seniors — and […]