Airbnb is betting on ‘the world’s most interesting people’ to cure travel malaise, hotel competition

Airbnb is betting on ‘the world’s most interesting people’ to cure travel malaise, hotel competition

MarketWatch May 13, 2025

Amid signs of slowing travel demand, Airbnb unveiled new efforts to recast itself as more than a vacation-rental platform — announcing new services like in-home meals from chefs, tours from locals, and hangouts with celebrities like Sabrina Carpenter and Patrick Mahomes.

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