Here’s how the new Alexa+ could change the price of Amazon Prime

Here’s how the new Alexa+ could change the price of Amazon Prime

Source: MarketWatch | Published: February 26, 2025, 10:20 p.m.

Amazon revealed its $19.99 Alexa+ service, which will tap generative AI to perform more advanced tasks. Prime members won’t have to pay extra for it — for now.
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