Bacardi Breezers to BuzzBallz: why gen Z aren’t the booze buzzkills we’ve been led to believe

<p>Research suggests younger drinkers socialise for longer and embrace bolder, boozier options as drinks companies pivot to catch up</p><p>You can tell a lot about a generation from the contents of their cool box: nowadays the barbecue ice bucket is likely to be filled with hard seltzers, non-alcoholic beers and fluorescent BuzzBallz – a particular favourite among gen Z.</p><p>Two decades ago, it was WKD, Bacardi Breezers and the odd Smirnoff Ice bobbing in a puddle of melted ice. And while nostalgia may have brought back some alcopops, the new wave of ready-to-drink (RTD) options look and taste noticeably different.</p> <a href="https://www.theguardian.com/society/2025/jun/23/bacardi-breezers-to-buzzballz-why-gen-z-arent-booze-buzzkills">Continue reading...</a>