Women’s Euro 2025 final to cap £800m boost for UK supermarkets, pubs and retailers

<p>Sunday’s England v Spain match set to be most-watched women’s football match in UK history, benefiting food, drink and hospitality industries</p><p>The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone for their loss to Spain <a href="https://www.theguardian.com/football/2025/jul/24/england-and-spain-meet-again-but-a-lot-has-changed-since-2023-world-cup-final">at the World Cup</a>, is poised to be the most-watched women’s football match in UK history with the tournament providing a more than £800m boost to supermarkets, pubs and retailers.</p><p>With Sunday’s showdown aired on both ITV and the BBC, and their respective streaming services, TV industry executives expect that, with the help of a family-friendly 5pm kick-off time, viewing will eclipse the <a href="https://x.com/BarbAudiences/status/1693561906672423306?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1693561906672423306%7Ctwgr%5E92d6e695df5f7558877bd8d9fd6d446d9de7c555%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fwww.thenational.scot%2Fnews%2Fnational%2F23736366.lionesses-defeat-sets-new-record-uks-most-watched-womens-match%2F">14.8 million peak audience</a> when England lost 1-0 to Spain in Sydney two years ago, if the match is close.</p> <a href="https://www.theguardian.com/business/2025/jul/27/womens-euro-2025-final-boost-uk-supermarkets-pubs-retail-hospitality-industry">Continue reading...</a>