‘Reinvention is the secret ingredient’: food brands harness 90s nostalgia with retro revamps

<p>Millennial childhood staples such as Walkers and Nik Naks introduce new flavours amid pressure for brands to stay relevant</p><p>Nostalgia for the 1990s might have reached its peak with <a href="https://www.theguardian.com/music/2025/jul/04/looking-back-with-grandeur-oasis-kick-off-reunion-tour-in-cardiff-with-triumphant-nostalgic-gig">Oasis back on tour this summer</a>, but several of Britain’s best-known brands are also trying to make a comeback, reinventing themselves with new flavours, packaging or names.</p><p>Walkers, Nik Naks and Bacardi Breezer are among some of the brands that are adapting to try to stand out in the food and drink market.</p> <a href="https://www.theguardian.com/business/2025/aug/25/food-brands-90s-nostalgia-walkers-nik-naks-bacardi">Continue reading...</a>