Lego sales rise as parents steer children to activities away from smartphones

<p>Lift for Danish toy firm comes as sales for UK-based Yoto, creator of screen-free speakers for children, almost double</p><p>Lego said it could be benefiting from parents’ desire to keep children – and themselves – away from smartphones as sales rose 12%, helped by strong sales of its Botanicals and grand prix-themed sets.</p><p>The Danish toy company said sales increased to a record 34.6bn Danish kroner (£4bn) in the first half of the year, rising well ahead of the recovering global toy market in which sales rose 7%.</p> <a href="https://www.theguardian.com/lifeandstyle/2025/aug/27/lego-sales-rise-as-parents-steer-children-to-activities-away-from-smartphones">Continue reading...</a>