Children as young as 11 tempted to try betting after being ‘flooded’ by celebrity endorsement

<p>Those in UK aged 11-17 said seeing a celebrity gambling or advertising it made them want to emulate them, survey finds</p><p>Children as young as 11 feel tempted to try betting after being “flooded” by celebrities and sports stars promoting it, according to two reports that found nearly 90% of children aged 13-17 are exposed to gambling content online.</p><p>The UK’s leading gambling charity, GambleAware, which commissioned the reports, urged regulators and policymakers to address <a href="https://www.theguardian.com/sport/article/2024/may/09/revealed-how-fun-social-media-accounts-direct-fans-to-betting-giant">social media accounts and influencers producing betting content</a> on platforms such as YouTube, Instagram, TikTok and Twitch in light of the findings.</p> <a href="https://www.theguardian.com/society/2025/sep/02/children-as-young-as-11-tempted-to-try-betting-after-being-flooded-by-celebrity-endorsement">Continue reading...</a>