EU fines Google nearly €3bn for ‘abusing’ dominant position in ad tech

<p>Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale</p><p><a href="https://www.theguardian.com/world/eu">European Union</a> regulators on Friday hit <a href="https://www.theguardian.com/technology/google">Google</a> with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital <a href="https://www.theguardian.com/media/advertising">advertising</a> services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant.</p><p>The <a href="https://www.theguardian.com/world/european-commission">European Commission</a>, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the US company to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply chain.</p> <a href="https://www.theguardian.com/technology/2025/sep/05/google-fined-european-union">Continue reading...</a>