Samantha Cameron to wind down her Cefinn womenswear brand

<p>Designer’s final collection will go on sale online and in her two London shops at the end of the month</p><p>Almost nine years after launching her womenswear brand Cefinn following Brexit, the designer Samantha Cameron has announced she will be “winding down future operations” in the coming months.</p><p>The wife of the former prime minister David Cameron cited “turbulence in the fashion wholesale factor, ongoing cost pressures and international trading restrictions”. It had become increasingly difficult to “achieve the level of growth needed to reach a profitable position”, she said in a statement. Her final collection will go on sale online and in her two London shops at the end of the month.</p> <a href="https://www.theguardian.com/fashion/2025/sep/10/samantha-cameron-to-wind-down-her-cefinn-womenswear-brand">Continue reading...</a>