Scientists have invented (or discovered?) a new color called “olo”. “Verifying that...

kottke.org April 28, 2025 By Jason Kottke
Scientists have invented (or discovered?) a new color called “olo”. “Verifying that [the] participants had indeed seen a novel color was tricky. Only one person witnesses the experience of color: the person who sees it.”

💬 Join the discussion on kottke.org

Scientists have invented (or discovered?) a new color called “olo”. “Verifying that [the] participants had indeed seen a novel color was tricky. Only one person witnesses the experience of color: the person who sees it.”

💬 Join the discussion on kottke.org

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Published on April 28, 2025 by Jason Kottke

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