The Case of the Terrifyingly Affordable Flashlight

kottke.org August 05, 2025 By Jason Kottke

In this video, Maurice Moves highlights a pair of flashlights that are extremely useful & well-designed but also shockingly affordable.

Most people never think about flashlights, but as someone who uses one daily for work, it’s always top of mind, and the tech, value, and products are proof that modern flashlights are absolutely insane and defy logic and manufacturing economics.

The two flashlights he featured are the WUBEN G5 Rechargeable EDC Flashlight ($20) and the Nitecore EDC37 8000 ($140) — the Wuben in particular would be affordable at twice the price given how nicely designed and engineered it is.

I feel like this about Apple’s M4 Macbook Airs; as I wrote last week, “$800 is an absurdly low price for so much computer”.

See also No One Knows How to Make a Pencil. (thx, dunstan)

Tags: economics · video

In this video, Maurice Moves highlights a pair of flashlights that are extremely useful & well-designed but also shockingly affordable.

Most people never think about flashlights, but as someone who uses one daily for work, it’s always top of mind, and the tech, value, and products are proof that modern flashlights are absolutely insane and defy logic and manufacturing economics.

The two flashlights he featured are the WUBEN G5 Rechargeable EDC Flashlight ($20) and the Nitecore EDC37 8000 ($140) — the Wuben in particular would be affordable at twice the price given how nicely designed and engineered it is.

I feel like this about Apple’s M4 Macbook Airs; as I wrote last week, “$800 is an absurdly low price for so much computer”.

See also No One Knows How to Make a Pencil. (thx, dunstan)

Tags: economics · video

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Published on August 05, 2025 by Jason Kottke

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