How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

Originally sold by Fix Dessert Chocolatier in 2022, Dubai Chocolate bars have exploded in popularity. Their scarcity has fueled black markets and price gouging on resale marketplaces like eBay. Now, companies like Lindt, Walmart, Costco, Shake Shack, Crumbl and Trader Joe’s are capitalizing on the trend with their own spinoffs and dupes. As consumers seek out more mediterranean flavors, the chocolate-pistachio combination is one that could be here to stay. But there are some challenges ahead. Watch the video to learn more.

Chapters:
0:00 Introduction
1:25 Chapter 1. An Unexpected invention
2:40 Chapter 2. Capitalizing on a trend
5:17 Chapter 3. The rise of Mediterranean flavors
6:16 Chapter 4. Staying power?

Produced and Shot by: Natalie Rice
Edited by: Nic Golden Henry
Additional Camera: Ryan Baker, Tasia Jensen
Senior Managing Producing: Tala Hadavi
Additional Sources: Administrative Committee for Pistachios, IBISWorld
Additional Footage: Getty Images, Crumbl, Shake Shack, Lindt Switzerland. FIX Dessert Chocolatier, TODAY, KSEE

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How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

Post from CNBC on May 28, 2025

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