Inside Nintendo’s High-Stakes Bet on the Switch 2

Nintendo struck gold with the Switch. Its popularity since 2017 has driven the company’s share price to an all-time high.

Now it's betting big on a follow-up, the Switch 2. It’s the first major hardware release from the company in eight years. It’s bigger and more powerful and importantly plays existing Switch games.

But at $450, it lands on the more expensive end of most estimates. And US President Donald Trump’s trade war could force the Japanese gaming giant to lift the price even higher, which could dissuade buyers.

Take a deep dive into the video game business with the Game On Newsletter:
https://www.bloomberg.com/account/newsletters/game-on?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article

00:00 Introduction
01:33 Switch success
02:58 History of Nintendo
04:06 Past missteps
06:20 Switch 2
07:50 External threats
09:41 Lessons learned

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Post from Bloomberg on June 06, 2025

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