The rise of AI influencers in South Africa • FRANCE 24 English

South Africans are not only following real-life influencers on social media, but also ones completely generated by artificial intelligence. Kim Zulu is a 25-year-old fashion blogger from Johannesburg. She has her own TikTok, Instagram and even LinkedIn profile, only there’s one catch: she doesn’t actually exist. So-called virtual influencers are on the rise in South Africa and are working with more and more international brands.
#AI #SouthAfrica #influencers

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Post from France 24 on July 07, 2025

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