We Went To Canada To See The U.S. Product Boycotts — And What We Found Was Striking

In response to U.S. tariffs and President Trump's policies, 71% of Canadian consumers are shifting away from American products, with the "Buy Canada" movement. CNBC traveled to Canada to speak with locals and meet with a grocery store owner to find out the impact of the boycotts. As the U.S. economy is projected to lose up to $90 billion in 2025 due to shifting consumer sentiment. The fallout is global with Mexico and countries in the European Union joining. And it extends to tourism, with Canadian visits to the U.S. down 50%, crippling U.S. border economies.

Chapters:
0:00 Introduction
1:47 Chapter 1: Canada’s U.S. boycott
5:19 Chapter 2: Tourism pullback
6:00 Chapter 3: European boycotts

Produced and shot by: DeLon Thornton
Edited by: Nora Rappaport
Senior Managing Producer: Shawn Baldwin
Graphics by: Emily Park
Additional Footage: Getty Images

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We Went To Canada To See The U.S. Product Boycotts — And What We Found Was Striking

Post from CNBC on July 19, 2025

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