Why It Feels Like Every Company Suddenly Wants To Sell You Protein

Americans are increasingly looking for high protein consumer products. It has led to a flurry of new businesses and also growth opportunities for established consumer companies like General Mills where protein cereal has become a $100m revenue generator. Watch the video to learn about why protein has become a big business.

Chapters:
0:00 Introduction
1:40 Chapter 1: Jumping on the trend
4:15 Chapter 2: Obsessed with protein
7:25 Chapter 3: Here to stay?

Produced, Shot, and Edited by: Ryan Baker
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Do you want to buy a home but don’t know where to begin? Take CNBC’s new online course How to Buy Your First Home. Register today: https://cnb.cx/3STNNhr

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC

#CNBC

Why Companies Like General Mills And PepsiCo Are Betting On Protein

Post from CNBC on July 20, 2025

View Original Post