How Canada is saying no to American products

Amid rising trade and political tensions, Canadian consumers are increasingly turning their backs on American products.

Giancarlo Trimarchi, owner of Vince’s Market, a Canadian grocery chain, has seen the backlash firsthand. “Customers are demanding as much Canadian product as possible and get upset when they see U.S. goods,” he said.

Post from CNBC on July 28, 2025