How Kohl's Kicked Off Another Meme Stock Frenzy

Kohl’s found itself at the center of the latest meme stock craze. Reminiscent of the volatile trading activity over t he past few years with names like GameStop and AMC, Kohl’s stock has not been trading on its underlying business fundamentals. Watch the video to learn about how investors are using cheap stocks like Kohl’s, Krispy Kreme, American Eagle and GoPro to make big profits.

Chapters:
0:00 Introduction
1:00 Chapter 1: Understanding a meme stock
3:25 Chapter 2: Why Kohl’s?

Produced by: Ryan Baker
Edited by: Darren Geeter
Animation by: Emily Park, Jason Reginato
Senior Managing Producer: Jeniece Pettitt
Additional Footage: Getty Images, Kohl’s

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How Kohl's Kicked Off Another Meme Stock Frenzy

Post from CNBC on July 29, 2025

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