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How companies are capitalizing on the protein craze
Protein is dominating cultural conversations, as high-protein products continue to take over grocery aisles.
A 2025 Bain & Company survey found that 44% of U.S. respondents said they want to increase their protein intake, up from 34% from the same period in 2024. And brands like General Mills and PepsiCo are capitalizing on the trend.
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