How to Get People to Do What You Want | Barry Sonnenfeld | TED

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do. (Recorded at TED2025 on April 11, 2025)

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Post from TED on August 05, 2025

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