Why Samsung, Google And Possibly Apple Are Investing In Folding Smartphones

Apple is reportedly planning to release its first foldable iPhone in 2026, entering a market long dominated by Samsung and Huawei. Foldable phones have been on the rise in Asia, especially China and South Korea, but still account for less than 2% of global smartphone shipments. Advances in durability, slimmer designs, and lower prices are making the devices more appealing, while larger screens are being pitched as ideal for AI-powered multitasking. Analysts say Apple’s move could push foldables into the mainstream, reshaping the premium smartphone market. Watch the video to learn more.

Chapters:
00:00 Introduction
02:02 Chapter 1 - How we got here
04:46 Chapter 2 - iPhone Fold?
06:50 Chapter 3 - What’s next

Produced and Edited by: Lisa Setyon
Additional Editing and Narration: Erin Black
Senior Director of Video: Jeniece Pettitt
Animation by: Jason Reginato, Emily Park
Additional Footage: Samsung, Apple, Getty Images

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Why Foldable Smartphones Could Be The Next Big Thing

Post from CNBC on August 16, 2025

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