Why shower gel advert was banned over racial stereotype

A TV advert for Sanex shower gel has been banned for reinforcing an offensive racial stereotype, by the Advertising Standards Authority (ASA).

ASA's Chief Executive Officer,Guy Parker told Sky News: "We thought that the contrast could be interpreted as suggesting that white skin was superior to black skin, reinforcing a harmful and long-standing racial stereotype."

Read more: https://news.sky.com/story/sanex-shower-gel-advert-banned-for-suggesting-white-skin-superior-to-black-skin-13414724

#skynews #uknews #tv #sanex #advertising #advert #asa

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Post from Sky News on August 20, 2025

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