Why Lacrosse Is Trying To Expand Beyond Wealthy Americans

One of North America’s oldest sports is now the world’s fastest-growing team sport: lacrosse. For the first time in over a century, the stick sport will be back in the Olympics in 2028. But while professional leagues are launching and an ESPN deal was inked in June 2025, the sport still struggles to loose its long-time identity of being a sport for affluent Americans. In fact, 60% of Premier Lacrosse League’s fans have a net income of over $1 million. So can the sport become mainstream? Watch the video to learn more.

Chapters:
0:00 Introduction
1:39 A sport for the affluent
3:43 Sustainable growth
6:26 Lacrosse’s future

Produced and Edited by: Darren Geeter
Animation: Jason Reginato, Emily Park, Mallory Brangan
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Premier Lacrosse League

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Why Lacrosse Is Trying To Expand Beyond Wealthy Americans

Post from CNBC on September 11, 2025

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