Borderlands 4: Gearbox boss Randy Pitchford on cost and criticism | BBC News

Randy Pitchford, CEO of Gearbox Software, has said he "definitely deserved criticism" after saying "if you're a fan, you'll find a way to afford" the $70 price tag for Borderlands 4.

Speaking to BBC Newsbeat, Pitchford explained in depth his thought process behind the comments and that "all criticism is justified."

He also explains how "the suits" in the gaming industry expected Borderlands to fail when making the first game, and how the latest technology allowed Borderlands 4 to "live up to the ambition" Gerabox has always had for the franchise.

We also get Pitchford's insights into whether the Borderlands movie helped or hindered the game.

CREDIT: Borderlands 4 | GEARBOX SOFTWARE, Borderlands | Lionsgate Films

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Post from BBC News on September 12, 2025

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