Paralympic athlete challenging big brands over selling single shoes | BBC News

The day before Stef Reid's 16th birthday, severe propeller lacerations from a horrific boat accident left doctors with no choice but to amputate her right foot.

She went on to become a world champion Paralympic long jumper and sprinter.

But now, Stef is campaigning for big brands such as Nike, Adidas and Puma to sell single shoes rather than pairs.

It's in part about cost - high-end running shoes cost around £200, and when she was competing she only needed one but had to buy two.

But her biggest motivation is the principle - many of the big brands proudly display models with blades in their shop windows, but don't sell shoes individually for athletes like Stef.

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Post from BBC News on September 30, 2025

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