What Inspired Rivian’s Unique Headlight Design?

Rivian debuted its all-electric pickup, the R1T, in 2018 and has since built a passionate fan base around a brand that caters to adventure and the outdoors. Now it’s preparing for its next chapter: the R2, a smaller and more affordable spin on the R1S SUV, and the R3, a rally-inspired hatchback. CNBC got rare access inside Rivian’s design lab in Irvine, California, where chief design officer Jeff Hammoud shared how the company shapes its distinctive vehicles and approaches design for its EV lineup.

0:00 Introduction
2:09 Building a new EV brand
7:19 R2 and R3
9:53 Inside the design studio

Produced, Shot and Edited by: Andrew Evers
Additional Camera: Lisa Setyon
Narration: Robert Ferris
Animations: Jason Reginato
Senior Director of Video: Jeniece Pettitt

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Rivian’s Design Chief On Creating Its Electric Truck And SUVs

Post from CNBC on October 06, 2025

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