How Jerry Jones Turned the Cowboys Into a Global Brand | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Dallas Cowboys owner, President & General Manager Jerry Jones about how he turned “America’s Team” into a global brand. In this conversation, they discuss the risks Jones took to redefine the role of National Football League teams, how he faces criticism and the high-stakes deals that have shaped his legacy, including the controversial trade of Micah Parson.

0:00 Introduction
0:40 Early encouragements
3:52 Buying the Dallas Cowboys
9:48 Making radical changes
11:38 Managing fallout from big trades
13:37 Tolerance for ambiguity
15:49 Nike deal
26:35 The life of a general manager
34:43 Cowboys are a family business
41:29 Blocking out the noise
44:35 Rapid Fire

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Post from Bloomberg on October 20, 2025

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