Phoebe Gates & Sophia Kianni on Phia, podcasting and rapid growth | TechCrunch Disrupt 2025

Founders Phoebe Gates and Sophia Kianni launched the AI tool Phia to inform shoppers about second-hand, more sustainable options. The two have fueled Phia's success in part thanks to their podcast The Burnouts, and they discussed the unconventional marketing wisdom that's afforded them at their TechCrunch Disrupt 2025 discussion with Senior Digital Culture Reporter Amanda Silberling.

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Post from TechCrunch on October 30, 2025

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