Cluely CEO Roy Lee on the necessity of virality | TechCrunch Disrupt 2025

Cluely founder Roy Lee has a simple message for startup founders: You should be thinking harder about how to go viral.

“Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,” Lee said during this session with AI Senior Reporter Maxwell Zeff.

Cluely’s AI assistant grew famous this April with a viral claim that its undetectable windows could “help you cheat on anything," and has since raised $15M from Andreessen Horowitz, raising its visibility in the crowded AI market and the company's appearance at TechCrunch Disrupt 2025.

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Post from TechCrunch on October 31, 2025

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