Why Stellantis Is Pouring $13 Billion Into A U.S. Comeback

Stellantis, the Euro-American parent of Jeep, RAM, Dodge and Chrysler, is forking over $13 billion to fix its money-losing U.S. business, which is responsible for more than half of Stellantis's total profits. Formed in 2021, the company was a star--every year made more money than the one previous. But all the while, customers were walking away. Here's what it is trying to do to get them back, and what challenges remain.

00:00 - Introduction
1:23 - Model merger
4:12 - U.S. turnaround
6:31 - A move to gas vehicles
7:42 - Challenges

Produced by: Robert Ferris
Edited by: Darren Geeter
Animation: Mallory Brangan, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Stellantis, Toyota, Honda

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Why Stellantis Is Pouring $13 Billion Into A U.S. Comeback

Post from CNBC on November 01, 2025

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