The Flourishing Future of Women’s Sports | Kate Johnson | TED

Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports. (Recorded at TEDSports Indianapolis 2025 on September 10, 2025)

Join us in person at a TED conference: https://tedtalks.social/events
Become a TED Member to support our mission: https://ted.com/membership
Subscribe to a TED newsletter: https://ted.com/newsletters

Follow TED!
X: https://www.twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted
Facebook: https://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-conferences
TikTok: https://www.tiktok.com/@tedtoks

The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more: https://go.ted.com/katejohnson

https://youtu.be/R4_trBh25Vk

TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com

#TED #TEDTalks #Sports

Post from TED on November 06, 2025

View Original Post