Why Americans Are Turning Away From Sweetgreen

Fast-casual salad chain Sweetgreen is struggling to reverse a downturn in sales and traffic as consumers turn away from its pricey bowls. While the concept has been popular among office workers in big cities, it is yet to be profitable, reporting a $36.1 million net loss in Q3 2025. Watch the video to learn more about how the lunch spot once touted as a tech company has lost its way.

Chapters:
0:00 Introduction
1:21 Chapter 1. Early success
2:55 Chapter 2. Immediate struggles
5:37 Chapter 3. Still hope?

Produced by: Natalie Rice
Edited by: Darren Geeter
Animation: Mallory Brangan
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Sweetgreen

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Why Americans Are Turning Away From Sweetgreen

Post from CNBC on November 11, 2025

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