How Zillow Makes Money

With over 277 million active daily users, Zillow is the most widely used real estate app in the United States. The Seattle-based tech firm provides property price estimates and a wealth of data previously available only to Realtors in the Multiple Listing Services system. Today, many real estate agents rely on Zillow to generate leads that produce commissions. The company’s stock has underperformed the broader market as it wades through a series of legal challenges. Watch the video to learn how Zillow makes money and how its changing American home buying.

Chapters:
0:00 Introduction
1:18 Chapter 1: Zillow’s finances
6:19 Chapter 2: Zestimates and AI
8:08 Chapter 3: Multiple Listing Services

Produced by: Carlos Waters
Edited by: Andrea Miller
Additional Camera by: Paul Lester
Senior Director of Video: Lindsey Jacobson
Graphics: Jason Reginato
Additional footage: Getty Images
Additional Sources: New York University, New York Stock Exchange, U.S. District Court Southern District of New York, U.S. Securities and Exchange Commission, Zillow Group

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How Zillow Makes Money

Post from CNBC on November 12, 2025

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