How Wawa is taking market share from fast food

One of America’s largest convenience store chains, Wawa, boasts a cult-like following, inspiring merch, tattoos, songs and even marriage proposals.

The company — with deep roots in Philadelphia and South Jersey — has built a reputation on fresh, high-quality food and beverages — items not typically associated with gas stations. This has helped Wawa steal market share from Burger King, Wendy’s and Starbucks, particularly during breakfast hour.

Post from CNBC on November 14, 2025