Inside Nike's secretive sports Research Lab

As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations.

Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers.

Post from CNBC on November 16, 2025