Jony Ive and Sam Altman Drop Hints on Mystery AI Device

What could it be? 🤔

Famed former Apple designer Jony Ive and OpenAI CEO Sam Altman have been working in secret on a screenless device that uses artificial intelligence technology. But what does it look like? How does it work? We still don’t know, but the two dropped a few hints recently at Emerson Collective’s 2025 Demo Day in conversation with Laurene Powell Jobs.

The AI project is said to have a more peaceful feel than some modern devices, although it’s not entirely clear what that means. Altman said that most devices and apps he uses today are noisy and unsettling, but the upcoming device will have a calmer vibe.

“I hope when people see it they just say, ‘That’s it,’ “ Altman said, to which Ive added, “They will.”

Ive said that most products don’t have a sense of humor and take themselves too seriously. Altman said he hadn’t realized until he saw the most recent prototype, “how much that just doesn’t exist and how lovely it is to have some whimsy back.”

#samaltman #jonyive #io #openai #prototype #lovefrom #design #productdesign

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Post from CNET on November 25, 2025

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