How a TikTok video turned into a multimillion-pound beauty business| New Money

Lucie posted a video on TikTok about her homemade hair oil during the COVID-19 pandemic.

That video went viral, and Lucie soon was inundated with messages asking if it was for sale.

Fast-forward a few years, and now the 25-year-old heads up a multimillion pound beauty brand.

In this episode of New Money, Sky's James Lillywhite visited the Hair Syrup warehouse in Pembrokeshire to find out how Lucie did it, and why they are based in rural Wales.

Reporter and editor: James Lillywhite
Camera operator: Ed Sinclair

#business #beauty #hair #tiktok #hairsyrup

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Post from Sky News on April 25, 2025

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