How Ferrari's Secret Point System Has Customers Spending Millions

Ferrari has a secret point system that has customers spending millions before being able to buy its most high end car. CNBC's Robert Frank breaks down how that system works.

Chapters:
0:00 Introduction
0:19 Buying a Ferrari
1:22 Point system
2:00 Potential risks

Reporting by: Robert Frank
Senior Producer: Nick Robertson
Senior Managing Producer: Tala Hadavi
Edited by: Tim Hurt
Additional Footage: Getty Images, Ferrari

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How Ferrari's Secret Point System Has Customers Spending Millions

Post from CNBC on April 28, 2025

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